Tosú

We were commissioned to create a new identity for the Irish Association for Social Inclusion Opportunities (IASIO). The organisation runs a range of programmes to support individuals in prison and following their release from prison. 

The brief was to develop a new identity which captured a sense of hope and belief in the possibility of positive change, along with the established, authoritative and trusted nature of the organisation. 

We created a new name, Tosú, which means ‘beginning’ in Irish. This was brought to life with a visual identity system based on the concept and colour scheme of a sunrise. The logotype for Tosú evinces both ‘rising’ and the individual at the heart of the organisation’s work. This successfully captured the creative brief’s key themes of hope and moving forwards in life.