Toy Show Appeal

2021 Selection

Designed by Keith McGuinness at Red&Grey

Design, animation: Shane Carty

Design: Leah Bredendieck

Artwork: Eoghan McMahon

Typography: Bobby Tannam

Illustration: Chris Judge

Categories: Promotional / Identity / Moving Image / Screen

Industry: Charitable

Tags: Illustration / Campaign / Typeface / Motion Design

We were delighted when RTÉ contacted us to brand the Toy Show Appeal. Last year €6.6 million was donated to children’s charities, helping over 600,000 children nationwide.

Together we created a new character who embodied the Toy Show Appeal, a little owl with a big heart. Chris Judge illustrated our new superhero who has the power to make children’s lives better.

Also, we developed a logotype inspired by the intro sting typography from the very first Late Late Show hosted by Gay Byrne.