TRTÉ TV Channel Branding (RTÉ)

Design of on-air brand identity for RTÉ TV's tween/teen channel TRTÉ. Project included design of channel logo, ident animations, bumpers and various other on screen package elements.

The Animations and highly detailed illustrations were inspired by the tendency of Irish teenagers to customise their belongings with intensely detailed pen doodles. These hand drawn animations were created on an animation lightbox, scanned and composited in After Effects.

The entire brand identity was produced inhouse in RTÉ Graphic Design Department.