UN Sustainability Stamp (2021)

To mark Ireland’s commitment to the United National Sustainable Development Goals, An Post asked us to design a stamp to encourage personal agency against climate change.

The message was future-focused with the intent of making the world a better place for everyone. A friendly, illustrative style was chosen to appeal to the general public. We looked to An Post’s own sustainability ethos and noted the recent changes they had made to their fleet to reduce carbon emissions. Colours similar to An Post’s brand colours were chosen to tie the campaign more closely with their own activities. We personified the earth and the bike with smiley faces to cheer the viewer and promote engagement with the concept