Unglu-d is the home of gluten free in Ireland. We created a loose and playful identity for Unglu-d that allowed it to become a community for people who can come together to share, reclaim, expand and challenge ideas and experiences around coeliac disease.
Unglu-d as a brand has an empathetic, upbeat and conversational tone of voice. It needed a personality and a philosophy that could connect people in an era where everybody is informed and connected. The branding reflected this concept by showcasing it’s friendly, holistic and expressive personality through loose illustration and engaging copywriting.
Friendly, witty and conversational language were important to keeping the brand positive and not all about the downsides of being coeliac or gluten intolerant. The illustrations take inspiration and honour the wonder of our natural and organic gut system.