Unveil

A story over 30,000 words long, shaped by 60 countries. How do you tell it in one single image?

"Unveil" is a large-format typographic poster for the Johnson Controls 2025 Sustainability Report. Designed for display in the company’s headquarters, the poster’s purpose is to unveil the report, celebrate its release and make people engage with its crucial message.

The design challenge was to communicate a dense, text-heavy document in a way that is visually compelling, spatially impactful, and conceptually resonant. This solution presents the report’s own words as a sculptured visual form, turning language into material.

A bespoke grid system was developed using longitudinal sections from the 60 countries Johnson Controls operates in. These vertical coordinates inform the woven typographic structure, creating a veil-like composition that visually connects global regions. This allowed the typography to express both geographic data and narrative flow, resulting in a layout that is both systematic and organic.

The craft of the piece lies in meticulous decision-making around scale, weight, space, and rhythm. Each element carefully balances legibility with visual texture. The layout was refined through iterative composition, allowing the type to form undulating patterns that evoke movement, tension, and cohesion.

Functionality is also subtly integrated into the composition – a QR code lets the viewer scan to ‘unveil’ the full report. The piece sparked conversations and drew curiosity, encouraging deeper engagement with the report’s content.

"Unveil" explores how typography can become spatial, symbolic, and experiential, through a considered approach to concept and craft. Using design to encourage reflection, highlight connections, and invite meaningful engagement with complex material.