Designed by Isabelle McCarthy at Zero-G
Creative Director: Ciarán ÓGaora
UpStream is a US-based client that is redefining primary care through the integration of consulting Pharmacists into local medical practices and supporting with a pouch dispensing and supplying services.
We worked with the client to develop a compelling brand positioning around the belief that ‘Health is the State of Independence’. This positioning is reflected in the visual identity, language and other touchpoints including packaging and environments. UpStream is currently operating in North Carolina and has plans to expand across the States over the coming months.