Designed by Clara FitzGerald and Seán O'Beacháin at So&So
The UX Design Institute is a new venture from the team behind UXTraining.com, a classroom and online UX training provider. They spotted a gap in the market for a high quality online education service which had the backing of a third level institution. The UX Design institute is the first of its kind – a professional, robust, university-accredited, online course.
UXDI’s mission is to set the global standard for UX education and thus, produce world class UX designers. The courses are high quality yet affordable, while also being engaging, stimulating and inspiring.
Our brief was to create an identity to represent this; a visual and verbal identity which would sit across their website and all outputs of the brand.
We worked closely with the team to establish the right personality for their target audiences. We married it with their ambition and vision to create and an authoritative, accessible identity that was also playful, fresh and engaging.
The concept behind the identity is rooted in touchpoints and interactions. We looked at the simple principle of causality – cause and effect, which are central to user experience. Using a simplified ‘X’ as the starting point for the identity, we created a logo and visual language based around the overarching concept.