Born out of a belief in the power of pure ingredients, this Irish brand with French roots is committed to changing the way men and women view skincare. We channeled this simple philosophy, rejuvenating this boutique beauty salon.
Its name is derived from a French expression ‘la vie claire’ meaning ‘clear life’, which informed how we approached this rebrand. The new identity is based on this phrase in the cursive handwriting of its owner, Virginie Vuillaume. The resulting brand mark becomes a mark of quality, endorsed by its founder, ensuring a superior salon experience.
Its signature blue reflects the premium quality of its products and heightens confidence in the brand. We illustrated the salon to feature on the bespoke ecommerce website and gift vouchers we created, to intrigue its customers.
The idea of clarity informed the website, which is designed to be easy to navigate, reinforcing the brand philosophy of a clear life.