Variis is the digital extension of Equinox, which gives its users access to the highest quality fitness content from a portfolio of premium brands. They came to us to create a brand that would position them as the pinnacle app for streaming fitness content. We created a brand build around the idea that Variis is always ready when you are. This premium fitness platform transforms time and space to remove every barrier—putting each user at the center of their wellbeing. The system feels adaptive, responsive, and high-tech. We worked with them through strategy, messaging, identity, brand system, & art direction.