Village Deli - 2014

Designed by Helen Lyons at Slater Design

Creative Direction: Sinead McAleer

Categories: Identity / Packaging

Industry: Commercial

Tags: Illustration

We were briefed to design a bespoke brand for an Around Noon sandwiches client. This would be a new range of food to go including sandwiches, wraps, salads and juices. Our aim was to create bright, eye catching packaging, distinct from other packs on the shelves that would stand out to the customer.

The illustrations on the packs are used to highlight the provenance of the ingredients being used in the product, These illustrations have been combined with sourcing messages and bright, fresh colours throughout the range to support this message of quality. Packaging for 20 products was designed as part of the final range.