Vodafone Centre Stage 2018 ID
2013
Designed by Gabriel Karasek at JWT Folk
Art Director, Designer, Motion: Gabriel Karasek
Creative, Copywriter: Rory Connolly
Illustrator: André Juventil
Creative Director: Monika Crowley
Account Director: Conor Thompson
Account Manager: Lauren Murphy
Art Director: Sarah Burke
Junior Art Director: Audrey Larkin
Graphic Designer: Michael Sloane
Social Media Manager: Nicola Halloran
Categories: Identity
Industry: Commercial
Tags: Digital / Illustration
Vodafone Centre Stage is solely about comedy in 2018, so we gave Centre Stage a new look to reflect this. The line represents a punchline, and also reflects a change in the way people consume comedy, as it moves from the pub stage to the much bigger stage of the internet and social media. Our line playfully interacts with the typography as well as the icons, which each represent famous Irish jokes.
