Designed by John Gavin and Colm O'Connor at TrueOutput:
Photography: Caolán Barron
Tags: Food and drink
The provenance of Waterford Distillery’s barley, where and how it is cultivated is key to their entire philosophy. Taking their proven principles from Bruichladdich on Islay a giant step further, they have an unprecedented 46 Irish farms, some organically-run, growing barley on 19 distinct soil types. With a pioneering digital logistical system keeping track, each farmer’s crop is harvested, stored, malted and distilled apart. They can capture in spirit each farm’s terroir, that subtle character shaped by microclimate and soil. Individuality and integrity from field to barrel.
Our brief was to create a visual representation of this process via an installation in the stills room, which became the 'map of provenance'. As a starting point we were given a Soil Association survey map of the south east region. This was very complex and colourful, but not suitable for us to represent the concept. We wanted to clarify and bring focus to the farms themselves. We started by stylising the map into the separate soil types, each one was given a pattern of its own. Each barley farm is plotted on the map with a magnetic disc. This disc is lit up when that particular farm is being distilled. When required the farms can be easily removed and updated with new ones. The farm name is also hung on the spirit safe as it is being distilled. Measuring 25sq metres it is a clear reminder of the significance of their unique process.