We Run Together

2013

Designed by James Kelleher at Publicis Dublin

Creative Direction: Carol Lambert

Art Direction: Neil Hanratty

Copy: Briain Wright

Illustrator: Tara O'Brien

Illustrator: Vanessa Power

Illustrator: Aoife Dooley

Illustrator: Claudine O'Sullivan

Director: Matthieu Chardon

Agency Producers: Niamh Skelly & Laurie Easterby

Assistant Director: Owen Costello

Editor: Peter Madden

Categories: Promotional / Print

Industry: Commercial

Tags: Advertising / Illustration

Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini Marathon 35,000 women all run together as one.

We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.