Creative Direction: Carol Lambert
Art Direction: Neil Hanratty
Copy: Briain Wright
Illustrator: Tara O'Brien
Illustrator: Vanessa Power
Illustrator: Aoife Dooley
Illustrator: Claudine O'Sullivan
Director: Matthieu Chardon
Agency Producers: Niamh Skelly & Laurie Easterby
Assistant Director: Owen Costello
Editor: Peter Madden
Every woman who runs, runs for her own important reason, but on the day of the Vhi Women’s Mini Marathon 35,000 women all run together as one.
We paired 4 runners with 4 artists to talk about their unique reasons to run. These discussions then inspired 4 original artworks celebrating and empowering the runners. These pieces then serve as the core visuals for the campaign – supporting other runners and hopefully inspiring more runners to join.