West of Dingle Lemon Syrup

2023

Designed by Shane Kelleher (Freelance)

Categories: Identity

Industry: Commercial

West of Dingle’s Lemon Syrup is a by-product of their Lemon & Rosemary Sea Salt. Handmade using only 2 natural ingredients. It’s not just a drink it can be used neat on pancakes and ice cream, lemon cake or drizzled over a pavlova.

The Lemon Syrup is the first sub-brand of the West of Dingle world. The degree to which the label varied from the original WOD brand had to be considered. The brand retains the font, layout, and general aesthetic but uses subtle elements to stand alone.

Taking inspiration from the two simple ingredients in the product, the label is paired back and allows a simple white and yellow pattern draw the eye. The back of the label showcases all the information, with illustrations quickly showing the uses of the Lemon Syrup.