What's for Pudding


Designed by Aisling Fitzgerald at Greenhouse

Creative Director: Richie Ryan

Designer: Sarah Barry

Categories: Packaging

Industry: Commercial

These delicious award-winning, handmade puddings are made by the Flaherty family in County Meath. Our brief was to create a premium design that would communicate the luxurious nature of these deserts. We loved the history behind the brand name which stems from Catriona’s grandmothers daily question as a child, ‘What’s for Pudding? The use of the beautiful purple base colour for the range is complemented by sumptuous photography and the luxury is further enhanced by the use of the rose gold foil on the brand identity and detailing on pack.