Wheresight

Wheresight is an Irish consultancy with a global reach, providing digital maturity services and technology to the international travel and destination sector. Partnering with destination and tourism organisations, Wheresight enables operators to measure, benchmark, and actively improve their digital maturity, translating insight into measurable performance and impact.

We worked closely with the team on brand strategy, naming, and visual identity creation. The name Wheresight is derived from the organisation’s core proposition: delivering clarity and foresight to the tourism and destination sector.

The bespoke symbol is a distilled expression of this idea. A map marker—signifying place and destination—is interwoven with an abstracted iris, representing vision, insight, and analysis. Together, they form a distinctive mark that communicates both location and intelligence at a glance.

We delivered a comprehensive brand toolkit, including a core strategy, all primary brand assets, and a flexible suite of templates and rollout examples. The website acts as both an introduction to the brand and a platform for its flagship product, Wheresight DMA (Digital Maturity Accelerator), clearly articulating the value of the offering and establishing Wheresight as a confident and credible global leader in its field.