'White Mausu’, or ’White Mouse’ as Katie Sanderson’s grandmother affectionately called her, was the starting point for our exploration in creating a brand that intersects both Asian and Irish cultures. Having worked in kitchens across the globe, Katie developed a series of condiments that blended together the best of both culinary worlds.
The logo we designed is a reference to the Japanese way of writing is called tategaki (縦書き) – which literally means 'vertical writing'. We then created a secondary mark to reference the 'mouse' that could be used on labels and across the brand. The illustration is a mouse in a round circle with a spiral triskele similar to the symbol found on a number of Irish Megalithic and Neolithic sites as a reference to this being an Irish product with a very Japanese feel.
As the business has grown they have expanded into doing off site pop up stalls selling Rice bowls using their products, and have marketed their Peanut Rayú multiple artisan shops across Ireland, with an expanded upcoming range of products in the pipeline.