White Mausu Brand Refresh Photo Assets

Working closely with Katie Sanderson the brand founder, we developed and art directed a fresh suite of core brand imagery to mark White Mausu’s post-refresh visual identity. The concept centred around the brand’s and iconic cobalt blue palette and signature dot motif used both physically on set and digitally in post to create a layered, playful world that feels both graphic and minimal. The sets were kept deliberately pared back, using soft, sculptural shapes and light-toned environments to echo earlier brand imagery while moving it forward. The images will be used across web, press, and wholesale materials. We worked with Evan Doherty on photography in his studio in Dublin 2.