Whitney Moore


Designed by Conor Flood and Philip Mitton at CI Studio

Web Development: James Delaney

Photography: Laurence McMahon

Creative Director: Mel O'Rourke

Categories: Identity

Industry: Corporate

Website: whitneymoore.ie/

Whitney Moore are one of Ireland’s long standing law firms, with all the specialist skills and expertise of the big firms, they pride themselves on their personable service.

It was clear from the outset that what differentiates Whitney Moore from other law firms is the calibre and ethos of their people and we decided to bring this to the fore through commissioned photography.

The serif logotype is a nod to the firm’s established history, taking some dynamic graphic shapes from the W & M to create depth and interest, while a fresh and contemporary colour palette reflects a more modern law firm. This mix of old and new is further echoed in the choice of fonts chosen for the identity.