William Fry – Visual Identity


Designed by Jason Delahunty at Zero-G

Project Consultant: Marion Cody

Photography: Peter Rowan

Client: Bryan Bourke

Client: Shane O’Donnell

Categories: Identity

Industry: Corporate

One of Ireland’s leading law firms, William Fry has an unrivalled reputation and standing both domestically and with international clients. Following the firms relocation to Dublin’s Grand Canal quarter, and in an environment of uncertainty around Brexit, the firm wanted to refine its identity and communications to reflect its global outlook and local expertise. We worked closely with senior partners to craft a bespoke typographic expression. The identity was brought to life though new photography, colour palette, signage & communications suite.