World Toilet Day Communications (2014)

2014 Selection

Designed by Mary Doherty and Paula McEntee at Red Dog

Copywriter: John Connolly

Categories: Print

Industry: Cultural

Tags: Campaign / Poster

World Toilet Day is marked each year on November 19th and aims to raise awareness about the fact that 1 in 3 people in our world do not have access to a basic toilet. Lack of toilets and poor sanitation is a leading cause of disease and child deaths globally.

We designed a poster for Concern Worldwide to promote the day to secondary school students. The project was an interesting one because we were encouraged to use humour and irreverence when designing the poster, while also communicating the key messaging of what World Toilet Day is about.

So we took it down to its most basic level – that it’s really crap to have nowhere to go to the toilet. Something else that’s really crap is that lack of sanitation causes diseases that affect the lives of millions globally and that almost 1.5 million children under the age of five die every year from diarrhoea.

We designed a supporting leaflet explaining what World Toilet Day is about and why it matters that people get engaged with the topic and move beyond the taboos surrounding toilets. We also designed ‘I Give A Crap’ postcards, encouraging people to engage on this global issue. All of these items were printed on low grade paper.