2021 Selection

Designed by Seán O'Beacháin and Axel McHugh at So Studio

Illustration: Perrine Forite

Animation: Patrick Horan

Categories: Identity

Industry: Education

Yoyoga aims to create a fun, safe space for kids and teens, where they reconnect with their bodies, and in the process, calm their minds. Classes involve a mixture of yoga, meditation, story, art, and music. A playful wordmark emulates some yoga poses while a set of illustrated characters in vibrant colours spell out the brand name. Subtle character animations add to overall sense of playfulness through movement.