The aim of the new website for Galway Arts International Festival was to communicate the new festival name and branding, to show audiences that the festival was of an international standard, to grow visitor numbers, and to increase direct tickets sales via the website.
As one of Ireland's most vibrant and exciting Festivals we wanted to create a website that would make a big impact, be easy to use, and give users a unique online experience.
We wanted to make a big deal of the festival’s gorgeous imagery and ensure the site worked superbly on mobile devices. It also had to be very easy to navigate to encourage users to browse the programme of events.
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