PIVOT Dublin – Bid book

The World Design Capital (WDC) is a city promotion project established to celebrate the aims and accomplishments of cities using design as a tool to reinvent themselves socially, culturally and economically. PIVOT Dublin was Dublin’s bid to become World Design Capital in 2014.

Each city entering the competition are given forty four questions to answer by the WDC committee. Our brief was to develop a theme/strategy, collate all content and produce a coherent bid document around the forty four set questions.

Our bid comprised of research, writing and design that focused on; Why Dublin? Why Now? Why PIVOT?

Included in the document was a vision for the future, an Irish design timeline and essay, ‘Irish Design: History, Context & Possibilities’, three conversation films, ‘Place, Well-Being & Systems’ (each filmed in a different home. The films were included on a USB ‘house’ key as well as being transcribed to be used as punctuation throughout the book) and a dialogue film that moved across 25 Dubliners and started with the question, ‘If Dublin was a blank canvas, what would you draw on it?’. For the cover we asked thirty different creative Dubliners to design thirty different covers.

We also included a selection of photographs, illustrations, projects and stories kindly submitted from the creative community.

Designed by Bob Gray at Red&Grey

Included in Archive Selection 2010

Keith McGuinness — Designer
Emma Curley Architects — Research & Writing
Areaman Productions — Film makers
Dr. Linda King — Research & Writing
Henrietta McKervey — Copywriter
Dublin City Architects — Instigators
Booxs — Printers

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