A conscious effort was made to move away from the clichéd jumper-wearing, pint-guzzling image usually associated with traditional Irish music. These 7 young musicians are incredibly intelligent and embraced a new meaning in the word 'traditional'. The concept was to blur the lines between what you can inherit and what you can affect, by taking a cult-famous chipper as a location, we re-imagined it as an album cover, sleeve notes, and booklet. As they say before a tune: 'take it away'!
More projects from Ste Murray | Photography & Design
From Ste Murray | Photography & Design and elsewhere