Abbey Theatre – The Plough and the Stars (2012)

Designed by Marcus Swan at Zero-G

Photography: Ros Kavanagh

Categories: Promotional / Exhibition

Industry: Cultural

Tags: Poster

The Abbey’s 2012 production of Sean O’Casey‘s The Plough and the Stars was a massive undertaking – the show toured to 7 different venues around Ireland and the UK. The Dublin production was also relocated to the OReilly Theatre in Belvedere College due to maintenance work on the Abbey Stage.

Deliverables included an expanded range of posters for all venues, new directional and branding elements to help Abbey regulars find the relocated venue, a 20m long exhibition that needed to be easily disassembled and brought on tour, and an interactive resource pack for students.