Designed by James Kelly, Leszek Barcikowski and Martin Leahy at Threesixty

Strategic direction: Simon O'Dwyer

Web development: Mariusz Januszkiewicz

Illustration: Martin Leahy

Categories: Identity

Industry: Corporate


We helped an ambitious Irish start-up, Atura Plant Origin Proteins, successfully launch into the global sustainable food ingredients market in 2019. We designed and grew the brand from the ground up, including naming, strategy, positioning, messaging and a brand identity system. We managed and delivered every aspect of their go-to-market strategy across digital, exhibition, corporate comms, marketing and sales collateral. The work has accelerated market engagement for the client, who we continue to support.