Beauty Blossoms at Brown Thomas


Designed by David Lawlor at BrandNew Creative

Photographer: Neil Hurley

Categories: Identity / Environmental

Industry: Commercial

Tags: Fashion / Retail

In Spring of 2016, Brown Thomas launched the Beauty Blossoms Event in it’s 4 stores. The event brought together a mix of the top beauty brands, exciting events and exclusive launches to inspire and delight.

A key feature of the month long event was the launch of the Beauty Blossoms Garden - a floral escape in the store where customers could ‘play and stay’ at dedicated beauty stations in a truly refreshing spring space, decorated with cherry blossoms and roses.  

The event objectives were to: 1.) Raise awareness of the Spring Beauty Event and ultimately drive people in store. 2.) Position Brown Thomas as the Go-To Beauty Specialists. 3.) Create regularly updated original content.

The design challenge was to create a consistent set of assets with a unified vision across the various campaign touch points (press adverts, outdoor campaign, social and digital, instore environmental and printed collateral).