Designed by James Kelly, Leszek Barcikowski and Martin Leahy at Threesixty
Strategic direction: Simon O'Dwyer
Web design: Mariusz Januszkiewicz
Illustration: Martin Leahy
Beotanics is an Irish company that provides tier one food-and-drink ingredients companies with access to novel sources of plant-based ingredients from forgotten or orphan crops. They asked us to transform their brand to support their accelerated growth strategy and fulfil their global ambition.
The result was a year-long project that involved extensive research, stakeholder engagement and strategy development that clarified a complex business proposition. A new brand identity system was developed with visuals and messaging that are simultaneously emotive and technical in nature — successfully engaged like-minded customers with a shared purpose.