Beotanics

2012

Designed by James Kelly, Leszek Barcikowski and Martin Leahy at Threesixty

Strategic direction: Simon O'Dwyer

Web design: Mariusz Januszkiewicz

Illustration: Martin Leahy

Categories: Identity

Industry: Corporate

Beotanics is an Irish company that provides tier one food-and-drink ingredients companies with access to novel sources of plant-based ingredients from forgotten or orphan crops. They asked us to transform their brand to support their accelerated growth strategy and fulfil their global ambition.

The result was a year-long project that involved extensive research, stakeholder engagement and strategy development that clarified a complex business proposition. A new brand identity system was developed with visuals and messaging that are simultaneously emotive and technical in nature — successfully engaged like-minded customers with a shared purpose.