Brompton Brand Identity

2014

Designed by Simon Richards, David Dowling and Dirk Heynen at RichardsDee

Project Director: Celine Dee

Brand Strategy: Amanda Smith

Categories: Identity

Industry: Corporate

Recruitment is often perceived to be a functional rather than emotional or inspiring experience. Brompton have a very different ethos. It quickly became clear from every interaction Brompton have with clients, candidates and employees that they are invested in people. The proof points are bountiful, from developing, empowering and supporting over 140 employees to being trusted partners enjoying long-term relationships with the world’s biggest brands.

This truth led to our proposition, Invested in You. The proposition was validated with stakeholders before moving on to redefine their brand identity and touch points.

Ambitious, brave, leaders not followers, committed to making a positive difference to people became part of the brand conversation. This informed our bright and bold colour palette and our thought that each touch point should be designed with difference. Brompton are fun, sociable and celebrate successes. With this in mind we created proprietary iconography for their offices, communications and digital channels.

Their website is a central touch point for candidates and clients so it is essential that it cuts through the cluttered marketplace and encourages visitors to engage quickly. With this in mind we designed and built a new responsive website which is bright, brave and entirely Brompton.