Clinch

Clinch Wealth Management is a respected wealth management firm that’s been delivering expert advice on pensions, investment, and inheritance planning for more than 30 years.

Until recently, the Clinch team have communicated their brand on a one-to-one basis while keeping its public image quite discreet. As part of a change in this approach to relationship-building, Red Dog was tasked with helping Clinch reveal its personality in a new brand that respected – and elevated – its well-earned reputation.

Drawing inspiration from modern Irish art – specifically Patrick Scott, the logo suite is made up of a fine and elegant logotype that feels modern and premium. The customised detail on the H shows a sign of refinement, and the unique flourish is echoed across the visual language. The monogram represents quality, it’s a mark of expertise, giving the brand a unique and recognisable symbol.

Clinch has built its business on discretion and commitment to client service, offering a very personal service with tailor-made financial advice. The linear graphic artwork represents the long-term relationships and continuous connections between Clinch and their clients – and is applied across marketing collateral to give a personal and sophisticated brand impression.

We commissioned illustrator Steve Doogan to create a suite of curvaceous line drawings in charcoal to complement the visual language. Inspired by modern art, the linear graphic artwork represents the long-term relationships and continuous connections between Clinch and their clients. The drawings have been applied across marketing collateral to give a consistent, personal and sophisticated brand impression

The colour palette feels rich and luxurious with the deep green, black and gold while, elsewhere, there are highlights of light grey, dusky pink, and a light sage green to add softness. Elsewhere, rich sepia tones are evident in a suite of photography that we developed with Al Higgins to showcase the Clinch team in a relaxed, elegant and warm environment.