Free Market

2018 Selection

Designed by Brian Nolan, Paul McBride, Naoise Ó Conchubhair, Eoin Cummins, Keith Byrne and Ross Phelan at Detail. Design Studio

<br>Jeffrey Bolhuis, Jo Anne Butler, Miriam Delaney, Tara Kennedy, Laurence Lord, Orla Murphy: Free Market Architects & Curators

Project Management: Leonie Henson

Photography: Matthew Thompson

Categories: Identity / Exhibition / Promotional / Editorial / Environmental

Industry: Cultural


Free Market, the Irish pavilion at the Biennale Architettura 2018 highlights the generosity, humanity and possibility in the common spaces of Ireland’s market towns. The exhibition examines how the importance and relevance of these spaces has diminished and proposes how they can be reclaimed to once again become integral places of interaction and community.

We developed the exhibition’s identity which is centered around Broderick, a custom typeface designed to reference the shopfront signage of small Irish towns.

The materials generated include identity guidelines, signage, exhibition graphics, a newspaper, a suite of five taxonomies, a website, invitations, video title cards, rubber stamps, tote bags, postcards and aprons.