2016 Selection

Designed by Sue Murphy at Wolff Olins

Creative Director: Lisa Smith

Designer: Erik Yang

Designer: John Provencher

Designer: Oli Thein

Design Director: Jan Eumann

Categories: Identity

Industry: Commercial

Tags: Food and drink

Grubhub are America's largest online food ordering company with over 7 million users per month. They came to Wolff Olins for a new strategy around food (moving eating forward) and a complete brand identity overhaul that shifted them away from photos of burritos and cut out pizzas. Wolff Olins prototyped new food experiences, service designs, B2B relationships as well as a campaign that spread across the States in OOH, TV and in people's hands with an emoji keyboard.