Insurance Institute Rebrand

Designed by Bridget Butler at CI Studio

Creative Director: Mel O'Rourke

Categories: Identity / Print

Industry: Corporate

The Insurance Institute is the centre of excellence for professional development to the insurance industry and provides the highest level of training and development in every aspect of insurance.

Although firmly established in their field, the opportunity had presented itself for the business to build an overarching brand identity system which allows the Institute to look and speak in a way that helps cement it’s positioning as being the authority on insurance education in Ireland, indispensable to the thriving insurance industry.

A combination of a shortened name and a complete redraw of the original crest forms the basis of the new identity which celebrates both the Institute’s heritage and future. The crest works throughout all the institute’s educational accreditations keeping a strong visual consistency throughout the full spectrum of products and services. A refined contemporary colour palette and a new typographic treatment all combine to deliver an identity which reflects an organisation that acknowledges it’s rich heritage while building on a strong ambition for the future.