Monoset Brand Identity


Designed by Philip Mitton and Camille Jouarre at CI Studio

Creative Director: Mel O'Rourke

Photography: Bridget Butler

Categories: Identity / Print / Packaging

Industry: Commercial

A once in a lifetime project for any designer…to create an online range of personalised stationery to appeal to lovers of paper, type and letter writing. Starting with the name and visual identity, we designed the full customer experience from start to finish. The logo simply conveys the brand sentiment and we built the product range around the audience profiles creating the Monoset Collection to suit each personality type. The packaging was designed from the customer experience perspective, focusing on the fine details which really make it special, prototyping the box many times to ensure everything fit together seamlessly including the outer packaging and choosing the correct paper stocks, finishes and typefaces to match each personality type identified.