Profilo Smart


Designed by Andrew Blood at Principle

Brand Strategy, Verbal Brand: Gillian Colhoun

Categories: Identity

Industry: Commercial

In well-designed buildings, people smile more! It's a simple statement but one that sets Profilo Smart apart. Designers of elegant, flexible bathroom systems and accessories that are usable and appeal to everyone regardless of age, ability, or circumstance. Led by Italian designer, Luca Mammi, Profilo Smart is driven by a single vision – accessibility shouldn't come at the cost of design. Beautifully designed products transform the everyday world into a safer, more flexible and pleasing environment for everyone. When they contacted Principle, they already had perfected their elegant, smart bathroom system. We worked with them to differentiate their product from the function-only bathroom aide products currently on the market.

Our solution was a distinctive new identity based on the system itself. The logo is fresh and bold yet uncomplicated, reflecting the brand's core values. The yellow bar is a representation of the track that the system runs on – which is flexible and adaptable to the environment around it as seen in the supporting imagery – Senza Limiti.

The project included visual and verbal identity, event design, advertising in printed media, product catalogue design and website design.