RTÉ 2FM Brand Refresh (2015)

2015 Selection

Designed by Éanna O'Shea at Image Now

Video and Motion: David Torpey

Digital & Web: Marcus Swan

Photography: Matthew Thompson

Categories: Identity

Industry: Corporate

Tags: Advertising / Digital / Photography

Mentioned in:

Website: 2fm.rte.ie/

Image Now met with RTÉ 2FM to create a strategy and territory for the brand to own and live by daily. This strategic piece needed to make 2FM a viable brand in the marketplace and a top competitor amongst it’s peers.

Following this strategic piece, we created a refreshed identity for 2FM that gave the brand greater meaning and substance in-and-outside of radio. The goal was to develop 2FM as a ‘hub of nourishing information and entertainment’ and create a brand to entice all senses, not just sound. This new brand identity represents a shift towards a more modern and invigorated radio station.