Smartglass Brand Identity Scheme

Designed by Rocky Grennell at designworks

Brand Strategy: Martin Gaffney

Senior Designer: Ross Curran

Project Manager: Clare Mason

Categories: Identity / Print

Industry: Commercial


A switchable glass technology that turns from solid to clear, Smartglass transforms environments at the flick of a switch. Our aim was to match the innovation and cutting edge product development at Smartglass with a new brand that would immediately set them apart in terms of quality, and extol the principal benefit of Smartglass - light-filled environments. To provide not just a new look - but a new way of looking at themselves and the way they communicate the benefits of Smartglass. The project scope included print, web, photography, animation (showcase movie) and product design (sales kit product sample pack).