Spring St. Flowers

Spring St. Flowers is an event florist designing artfully crafted arrangements for stage, weddings and other special occasions. The visual identity was created in close collaboration with the talented founder, Aoife Sheils.

For a contemporary look and feel, a clean typographic logo system was developed. This minimal approach contrasts against the organic shapes and texture of the arrangements, allowing them to take centre stage. A brand mark was created echoing the main logo type and tilted at a 45 degree angle to give a playful and creative look and feel, while also increasing legibility.

Design for packaging, signage and printed items like business cards and thank you/post cards were also developed. 100% recycled papers, recycled sticker material and wood were chosen to reduce environmental impact.

The brand’s social media visual presence was also considered and templates for posting and instagram highlight icons were created.