Designed by Camille Jouarre at CI Studio

Creative Director: Mel O'Rourke

Categories: Identity

Industry: Commercial

Urbana is Dublin’s leading laser hair removal clinic with an emphasis on customer satisfaction and experience. The new identity plays on the idea of hair removal throughout all communications. The logotype works from the concept of hair removal and this is applied to all aspects of the identity from a strike through the word hair wherever it appears to the rough and smooth mix of paper stocks. Print techniques such as gold foiling lend a luxe finish while spot UV varnish further enforces the notion of before and after hair removal treatment.