Identity, environmental graphics, signage, digital installation and interior design for the Quad Cinema.
Originally opened in 1972, the Quad was the first multiplex in New York. Over the years it became a staple of the west village, known for playing arthouse cinema, b-movies and foreign films. In 2014, under new ownership the theater underwent a major renovation and reopened in 2017 with a new interior, and a new look.
From Pentagram and elsewhere