Fingal County Council asked us to implement the “Dublin, A Breath of Fresh Air” brand on their tourism collateral. We asked, what is your major aim with this campaign?
The answer, promote Fingal not only as part of a vibrant capital city, but an area which has a range of outdoor and heritage experiences on the city's doorstep. Beaches, fishing villages, family friendly estates and beautifully restored castles. To do this, we designed a set of playful, tourist friendly maps for the towns of Balbriggan, Skerries, Swords, Malahide and Howth.