Quad Cinema

2017 Selection

Partner, Designer: Paula Scher

Mentioned in:

The View from the Professional Panel
Interview with Rory Simms

Identity, environmental graphics, signage, digital installation and interior design for the Quad Cinema.

Originally opened in 1972, the Quad was the first multiplex in New York. Over the years it became a staple of the west village, known for playing arthouse cinema, b-movies and foreign films. In 2014, under new ownership the theater underwent a major renovation and reopened in 2017 with a new interior, and a new look.

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