WW1 100 Years

www.rte.ie/worldwar1

WW1 was a momentous occasion for Ireland and the whole of Europe. The centenary was seen as key to helping RTÉ further develop an identity as a cultural institution.

A visual identity for all output of RTÉ’s coverage (TV, radio, web, social media, advertising and events) was developed. A mobile first website that allows users to interact with existing RTÉ Archives content in a narrative-based experience, while also promoting other related and relevant RTÉ WW1 programming and events.

The execution involved collaboration across different parts of RTÉ on a modest budget with an unmovable go live date. Key stakeholders from RTÉ Digital, Archives, Corporate, Radio, TV & Promos were identified.

Core finalised outputs included a coherent and captivating visual identity (with working identity assets delivered to other areas of RTÉ), a fully responsive mobile-first website, social media campaign, outdoor advertising and a one day event in Trinity College Dublin in conjunction with multiple third-parties.

Designed by Marcus Swan, Shane Delahunty at RTÉ Digital

Included in Archive Selection 2014

Mark Hennessy

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