WW1 was a momentous occasion for Ireland and the whole of Europe. The centenary was seen as key to helping RTÉ further develop an identity as a cultural institution.
A visual identity for all output of RTÉ’s coverage (TV, radio, web, social media, advertising and events) was developed. A mobile first website that allows users to interact with existing RTÉ Archives content in a narrative-based experience, while also promoting other related and relevant RTÉ WW1 programming and events.
The execution involved collaboration across different parts of RTÉ on a modest budget with an unmovable go live date. Key stakeholders from RTÉ Digital, Archives, Corporate, Radio, TV & Promos were identified.
Core finalised outputs included a coherent and captivating visual identity (with working identity assets delivered to other areas of RTÉ), a fully responsive mobile-first website, social media campaign, outdoor advertising and a one day event in Trinity College Dublin in conjunction with multiple third-parties.